by Akinpelu Babatola Guest Writer
When it comes to small scale business or when you are an entrepreneur just starting out, you end up doing a lot of things yourself and that’s okay. It is the little drops of water that make up an ocean after all. So what’s all the fuss about June being a “Do It Yourself” Marketing Month? Well, the fuss is because June is the sixth month of the year and that means you have six months left to take your business to the next level and what better way to do that than by upping your marketing game?
The DIY Marketing month is a time of reflection and adjustment and for any small scale business that can’t spare the funds, it is completely important. So if you are an entrepreneur or you are running a new Startup, then it is time to roll up your sleeves and get to work.
Let’s discuss some tools that will not only help you market your business right, but are also totally easy to use. What’s more, you don’t have to pay big bucks to use these tools.
Right off the bat, let us talk graphics. Graphics are essential to any business, they are what you will equip to capture customer attention online. If you are looking to boost your online presence especially, then your graphics have to be top-notch. For an easy to use graphics tool, check out Canva. The app has millions of photo options for you to pick from and comes with a variety of fonts and icons. It is a simple drag and drop app and almost anyone can use it. And it is pretty cheap too, user payments go for as low as $9.95 each month.
While graphics will attract your customers, videos will engage them. A business with short videos on its site or social media pages will help you keep your customers entertained. You don’t have to use professional video making skills before you can upload videos on your site, you can simply use Adobe Spark to create your marketing videos. Adobe Spark comes with an instruction guide that will help with learning to use the app. Integrating your branding and producing other social media graphics is all possible on Adobe Spark’
Last but not least is Hubspot’s Blog Idea Generator. We all know how important content is, especially if you are running a blog for your business. Well, Hubspot came up with this beautiful tool to help you help yourself create content. While the tool will not create content for you, it will suggest ideas for you on the kind of content that will go well on your blog. Once you have a topic, coming up with an article becomes way less difficult. You should check it out if you have a blog.
With the DIY Marketing Month just around the corner, I hope you will join the trend and market your business some more. This will not only benefit your business but all the potential customers that don’t already know about you.